Harvard Business Review:
How Your Data Strategy is Your Growth Strategy
What you’ll learn in 40 minutes:
- Let’s admit it. The tools we’ve been using for B2B sales and marketing were built for a world that no longer exists. Today, leads and accounts change titles and companies faster than ever before. The people from last year’s trade show are probably not in the same position or with the same employer. We’ll give you the shortcut to remove all this junk time from your sales cycle NOW.
- You want to connect now with people who are ready to buy NOW — we’ll talk about how doing this creates a better experience for potential customers which means a lightning fast sales cycle, and ultimately more revenue NOW.
- You’ll leave this class with the tools you need to shrink your sales cycle and pack your reps create more conversations NOW — and book meeting after meeting after meeting — and you’ll see exactly how to do it without having to hire and train a new crop of SDRs — or spend weeks learning overly complicated new marketing software.