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Harvard Business Review:

How Your Data Strategy is Your Growth Strategy

What you’ll learn in 40 minutes:

  • Let’s admit it. The tools we’ve been using for B2B sales and marketing were built for a world that no longer exists. Today, leads and accounts change titles and companies faster than ever before. The people from last year’s trade show are probably not in the same position or with the same employer. We’ll give you the shortcut to remove all this junk time from your sales cycle NOW.
  • You want to connect now with people who are ready to buy NOW — we’ll talk about how doing this creates a better experience for potential customers which means a lightning fast sales cycle, and ultimately more revenue NOW.
  • You’ll leave this class with the tools you need to shrink your sales cycle and pack your reps create more conversations NOW — and book meeting after meeting after meeting — and you’ll see exactly how to do it without having to hire and train a new crop of SDRs — or spend weeks learning overly complicated new marketing software.
Marylou Tyler is the co-author of Predictable Prospecting and Predictable Revenue. She is the founder of the Predictable Prospecting training program. Marylou Tyler

Founder & Author, Predictable Revenue

Steven Wagner is the founder of CRM Refresh and enjoys data-driven marketing and sales. He has worked with startups and global tech companies like Panasonic, HP and Polycom. Steven Wagner

CRO & Founder, CRM Refresh