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In this video I share some key reasons to clean your CRM monthly versus annual.

  1. 2-5% decay every month
  2. 25% of your data is going bad every year
  3. 3 Sales Leads from Every Job Change
  4. 74% Win Rate when You use Job Changes to get into a firm
  5. Highest response rate from emails that use a trigger (like job, company change)

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