Harvard Business Review:
How Your Data Strategy is Your Growth Strategy
Get your free copy of Harvard Business Review’s Brief How Your Data Strategy is Your B2B Growth Strategy. In this 9 page pdf you will learn how data can power your B2B Growth Strategies.
- 74% of Companies who report above average data analytics feel they have better market position than competition.
- 6 out of 10 Executives are HIGHLY focused on investing in data and data analytics to grow their revenues.
The overarching goal of most go-to market strategies is too boost revenue.
“Even internally most companies find that there is a lot of bad data in their crm systems.”
– Paul Greenburg, Founder 56 Group, LLC
B2B marketers struggle to apply data driven insights to their marketing campaigns when they doubt or lack the data that powers these efforts.
B2B Sellers have never had more data at their fingertips. Trouble is that most of that data is out of date, unreliable.