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Harvard Business Review :

“Even internally most companies find that there is a lot of bad data in their crm systems.” – Paul Greenburg, Founder 56 Group, LLC

B2B marketers struggle to apply data driven insights to their marketing campaigns when they doubt or lack the data that powers these efforts.

B2B Sellers have never had more data at their fingertips. Trouble is that most of that data is out of date, unreliable.

  • 74% of Companies who report above average data analytics feel they have better market position than competition.
  • 6 out of 10 Executives are HIGHLY focused on investing in data and data analytics to grow their revenues.

The overarching goal of most go-to market strategies is too boost revenue,

63% Report Data and Data Analytics will be Very Important to their B2B Go-To Market Activities in the Next Two Years! 

 

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