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Sirius Decision Brief

How Bad Data Impacts Demand Creation

Get your free copy of Sirius Decisions’ Research Brief on the Impact that Bad Data Has on Demand Creation. In this 3 page pdf you will learn how bad data impacts every phase of the Demand Waterfall. You will read about the revenue improvement companies gain by adopting a Data Maintenance strategy over of a Data Cleansing tactic.  Some other highlights from the research:

  • 70% Increase in Revenue
  • 12.5% Boost in Conversion Rates
  • 8.6 Hours Savings Per Sales Rep
  • 25% Increase in Useable Contacts for Sales & Marketing Campaigns
  • How to switch from Data Cleansing to Data Maintenance