CRM Refresh Data Hygiene Academy
A Resource for Data Driven Modern Sales and Marketing Teams.
As Sales and Marketing professionals we’ll want to do our best to keep up with the latest trends and best practices to leverage data into usable sales intelligence. We want to create a resource that helps categorize and curates these articles, podcasts, interviews and videos. If you have ideas for Data Hygiene Academy please suggest them.
Data Vendors Dirty Secret
We sat down with Garth Mouton, founder of Data.com (formerly called Jigsaw) to understand the industry and learning a very telling secret about the data business.
How to always ensure clean(er) data for campaigns (IBM tax)
Learn how IBM builds data hygiene costs into every one of their sales and marketing campaigns.
What causes data decay
We study 100 of the fastest growing companies and learned some of the key events that impact your CRM data quality.
Bad Data impact to renewals
Protecting revenue is important, to do that you need to have the most accurate contact information for your customers to ensure that your renewals aren’t lost to poor data management. Learn more.
Reduce Data Decay
How to reduce your data decay.
Emails to Re-engage old prospects
Get example reignition and re-engagement campaigns to contact successor (replacement) contacts and triggers with existing accounts.
Using CRM Refresh
Learn how to use CRM Refresh.
Bad Data impact to forecasting
See how bad contact data can skew forecasts in Total Addressable Market and Your Outreach Campaigns.
Don't let more contacts slip through the cracks.
Get started with CRM Refresh today!
Talking to us is risk-free.