CRM Refresh Data Hygiene Academy
A Resource for Data Driven Modern Sales and Marketing Teams.
As Sales and Marketing professionals we’ll want to do our best to keep up with the latest trends and best practices to leverage data into usable sales intelligence. We want to create a resource that helps categorize and curates these articles, podcasts, interviews and videos. If you have ideas for Data Hygiene Academy please suggest them.
Why Data Quality is important
How data quality impacts campaigns
List Fatigue, why you have to clean-up/scrub your list to maintain performance
Data Vendors Dirty Secret
How to always ensure clean(er) data for campaigns (IBM tax)
Calculating Data Decay
What causes data decay
Bad Data impact to renewals
Reduce Data Decay
Emails to Re-engage old prospects
Emails for connecting with new contacts
Right Content for the buying phase
Bad Data impact to forecasting
How frequently to check data - daily, weekly, monthly
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