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Data Driven - Our Blog

The blog for CRM Refresh.

Fixing Your Data

BY STEVEN WAGNER You can choose what to fix when CRM Refresh has analyzed your contacts. Depending on how you plan to use CRM Refresh you can take two paths to fixing your data: Account Based Marketing & Sales #1 Fix the Title and Company - best used for Account based...

Getting Started

Getting Started with CRM Refresh fast and simple. Connect your CRM to CRM refresh using 0Auth encryption Once your account is connected CRM Refresh D.A.V.E. will begin process a sample set of your data You will then be taken to the Setting Page Choose How frequent you...

3 Types of Successful Sales Prospecting 

3 Types of Successful Sales Prospecting 

For as long as I have been in sales we have heard that cold calling/emailing is dead. Gurus like to use this eye catching headline because most sales people dislike calling strangers to convince them to have a conversation with them.  And while cold calling/emailing...

How Often to Clean Your CRM Data

In this video I share some key reasons to clean your CRM monthly versus annual. 2-5% decay every month 25% of your data is going bad every year 3 Sales Leads from Every Job Change 74% Win Rate when You use Job Changes to get into a firm Highest response rate from...

7 Characteristics For Your Ideal Client Profile

We’ve all done it…. Purchased databases that have little focus, under the belief that “We’ve sold to Company X before, so that is our best vertical market”. I, like many others, was on the hamster wheel. A repetitive cycle of chewing through large amounts of data,...

The Consequences of Cleaner CRM Data

The Consequences of Cleaner CRM Data

What can having better data and an automatic recurring tool like CRM Refresh, scanning your data do for your sales and marketing campaigns? Here is a quick slide from a recent engagement for a client using CRM Refresh with a Marketo, Salesforce, Salesloft stack. Prior...

How to Create Content to Attract New Buyers

Why you should care?  To improve your prospecting campaigns create content for each phase of buyer awareness.  Only a small portion of your total addressable market/campaign is ready to buy your solution. The remaining population could be influenced, or have no...